About Prim

We help good businesses become clearer, more visible and easier to choose.

Lake Stocks, CCO and Principal
Lake Stocks · CCO & Principal

Prim Marketing Group is a full-service marketing and operations practice in Wilmington, North Carolina, working with B2B and B2C businesses here and across the country. We build brands, the websites that carry them, the marketing that fills those websites, and the systems underneath that keep the whole thing running.

Much of the work sits where digital and physical meet — a packaging run and the product page that sells it, a trade show stand and the catalogue behind it, a permit form printed at a counter and submitted online. Bridging that gap is the point. Our services include strategy and consulting, brand identity, web design and build, graphic design and print, SEO and content, social media, email marketing, public relations, and the systems and automation that hold it all together.

Prim is led by Lake Stocks, who has spent eighteen years doing that work — for agriculture and food producers, nonprofits and school foundations, preschools, a medical group of 170 providers, construction firms, boutiques and two North Carolina towns. Every engagement is shaped by Lake’s perspective and supported by a team assembled around what the work needs.

That range is deliberate. A packaging problem and a permit-request form are not the same job, but both come down to making something easier to understand and easier to act on. Clients who arrive for a logo often stay for the systems, and the ones who arrive for the systems usually need the brand sorted first.

We work where we live. Most of our clients are within a few hours of Wilmington, and several have been with us for more than a decade — through staff changes, rebrands, platform migrations and, in one case, a federal domain application.

We partner with businesses big and small, and we keep the strategy simple enough that it actually gets run. If you have a project in mind, or only a question, the first conversation is complimentary.

Clarity is the deliverable. Everything else is how we get there.
Lake Stocks · CCO & Principal
How we work

Three things that shape every engagement.

Senior strategy throughout

Strategy is set at principal level and carried through delivery, supported by a team assembled around what each engagement needs.

We start with what already works

Your site platform, your point of sale, your project board. New software has to earn its cost.

Retainer or project

Monthly retainers for businesses that need a marketing department, and fixed-scope projects for everything else. Both are quoted before work starts.

The practice

Where we are and what we do.

Founded
2008
Based
Wilmington, North Carolina
Longest client
Fifteen years
Largest client
170+ providers, 15 locations
Brand & identity
Positioning, naming, identity systems, packaging, sales materials
Websites & visibility
Design and build, SEO, content, email, social, public relations
AI & smarter systems
Integrations, workflow automation, dashboards, document automation
Sectors
Agriculture, medicine, civic, nonprofit, construction, retail and more
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